The use of security cameras goes beyond watching for shoplifters in retail stores.
Heat maps allow retailers or mall owners to analyze traffic "flows."
Smart security cameras combined with intelligent software work together to provide graphical representation of customer shopping or travel patterns through specific areas. This can be helpful for determining product placement, advertisement placement, additional ingress or egress, and much more. Any appplication where the desire to know where and how people are traveling is perfect for the imagery of a detailed heat map.
The combination of Bosch cameras, the Bosch Video Management System (BVMS) and the KiwiVision® Activity Visualizer provides a powerful solution to easily follow customer patterns! Cameras are an untapped source of information. They can monitor a retail environment 24/7, providing images which can be used to analyze how customers move through a sales and exhibition area. Based on this analysis, it is possible to generate a heat map displaying the amount of activity in a scene.
The same analysis can also be used to calculate "dwell time."
The dwell time is the time a person stays in a specific area. The heat map combined with the dwell time can be used to optimize product placement or adjust the physical layout of the available sales and exhibition areas. With this solution an unlimited amount of analysis areas can be defined and activity and/or dwelling-time can be evaluated and visualized for each one of them. KiwiVision® Activity Visualizer meeting the Bosch Video Management System (BVMS) allows retailers or mall owners to fully utilize the security infrastructure – not only to protect their assets but also to improve their store performance.
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