We create a variety of resources to assist security practitioners make critical safety and security decisions.And we also provide significant marketing resources that support our security industry partners.
Only a few of our partners take us up on our marketing assistance resources. Some leverage our resources creatively to increase their productivity and bottom line.
Recently, two marketing support services were leveraged by our partners that we consider unique.
The first example is a "proof of concept" demonstration that we facilitated. In this case, a security partner in Maryland needed to provide demonstration video footage of a specific camera feature to their client. They wanted to see the difference in the video image when a camera is obscured by fog. The integrator provided the demonstration scene. Our team provided the IP camera and staffing to capture the proof of concept demonstration.
The MidChes team captured the streaming video from the IP camera and also captured overview video of the test. This allowed the client to see both the streaming images coming from the demonstration IP camera on the video management system and also what the scene looked like at the same time from the observer's perspective.
Below is the proof of concept video that we produced under their direction. It depicts the IP camera's streaming video and the overview video, side by side, as well as custom branding for our partner.
The second example is support for an upcoming business development event. In this case, our team is sponsoring the event under the banner of one of our manufacturers; Bosch Security Systems.
Secondary marketing support is the management of the RSVP responses to the event. Rather than having our partner's clients RSVP via email, we are leveraging our inbound marketing software to capture RSVPs in an online submission form, automate response notifications to our partner, and deliver automated follow-up emails to attendees as the event nears. The system will also automatically deliver key follow-up emails to the attendees to ensure that the event triggers the next step of their clients' journey toward securing their facilities.
These are just two examples of support services available from our team for our partners.
Here's more about the free services we offer:
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.Develop your partnership with our team: contact us here
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